How sustainable are your favourite brands?

News, blog and backgrounds about the sustainability scores of brands

Soda brands' first sustainable steps

Read our press release (Dutch only): “Soda brands” first sustainable steps

We have news! Soon you will be able to see our new website (the web builders are in the final sprint) and we are also engaged in the development of brand new sectors which will be added to the site soon. So keep a look out for these!

First in line for our scrutiny: soda brands. And just in time, because how else would you know what to drink while watching the Netherlands-Denmark football match!? Read the answer below… liberating!

 

 

The chart above says it all: the Dutch soft drink brand Oggu scores the highest in our ranking closely followed by Fruit & Spa Citron.

Coca-Cola and PepsiCo came third and fourth respectively, which is somewhat moderate for these major players. The reason for their low score, because they failed to meet over a third of our sustainability criteria!

It is clear that Oggu sets a good example for which others could follow, meeting more than fifty percent of our criteria and proving that sustainable drinks nbso online casino reviews production is achievable. Well done Oggu!

Sustainable packaging
As a whole the soft drinks industry scored moderately, but they are making specific progress towards sustainable production. The majority of attention appears to be going into the packaging with the bulk of the soft drinks brands primarily using renewable or recycled plastics for their bottles. There are also many brands actively looking into reducing their packaging weight which is great as the bottles themselves counter for a significant proportion of their CO2 footprint.

Can we judge a soda by its cover?
Whilst progress is being made in packaging, we would still like see improvements around transparency. While in other sectors e.g. garments and electronics there are often only concrete figures missing, for the soda industry (apart from the packaging) most of our criteria is not mentioned at all.

This is an area that all beverage brands could improve on: making it clear if they use fair-trade raw materials in their production lines. The same applies to the working conditions in their bottling plants. All the brands (except Spa) fall silent in this area, something which could and should be addressed.

The future
There are plenty of opportunities for more sustainable practices to be adopted, and not only being more transparent about their productions, for example the main reason Oggu performs so highly is that 100% of its raw materials (sugar, tea, coffee) are organic. This is an area where major market players such as Coca-Cola and PepsiCo have a lot of catching up to do.
So, our recommendations to the sector are:

  • Be clear with consumers what is in the drinks: are environmentally friendly raw materials used in their production?
  • Be clear about their working conditions policy. There is far too little information available.
  • Almost every brand has a climate policy, but little information on their progress in meeting these targets.
  • The first sustainable steps are being made, and this is good, however we would say that soda brands should be focusing just as much energy on the content of their drinks as on the packaging. After all, it is what’s on the inside that counts, right?

The soft drinks sector is developed with support from Oxfam Novib, within the framework of the campaign GROW . If you prefer a beer whilst watching the Euros, check out our beer ranking. In addition, we will soon have new sectors in the category Food & Drink, with chips, fast food / restaurant chains, and dairy!

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