GoodOnYou.eco incorporates Rank a Brand
Good On You, the world’s largest consumer guide to ethical fashion brands recently incorporated Rank a Brand. With this move Good On You builds on the pioneering work of Rank a Brand, to further grow the global ethical fashion community.
Since its foundation in 2015, Good On You assessed over 3000 fashion brands on criteria for human rights, the environment and animal welfare. The Australian social enterprise launched in Europe in 2018, where it has rapidly established its reputation as a trusted source of ethical fashion ratings and information. CEO Sandra Capponi says, “We are delighted to welcome Rank a Brand users into the Good On You community and congratulate Niels and the Rank a Brand team for their incredible work in this sector. Good On You exists to create change and our vision is to make fashion fair and sustainable. We celebrate the designers and makers who are doing good, and connect them with members of the global Good On You community who want to look and live better. Our acquisition of Rank a Brand will further build on this vision.”
In the last 10 years Rank a Brand has rated the social and environmental performances of more than 500 known brands. Founder Niels Oskam: “At our peak we had a million users a year. Because of our non-profit approach with many volunteers and fewer donations, our development stagnated. We came to the point that we could only find our way up if we were to raise funds to invest in technology, and then we would build something that would look like GoodOnYou. It made more sense to continue our shared mission together.”
The Rank a Brand web pages will gradually be redirected to GoodOnYou.eco. Niels Oskam remains active as a member of the Advisory Board of the Australian company.