How sustainable are your favourite brands?

News, blog and backgrounds about the sustainability scores of brands

Author Archives: Maarten Wubben

Maarten Wubben is a ranker at Rank a Brand and lecturer at the Rotterdam School of Management.

Rank a Brand vs. RSM business students: 11 ideas

Here’s an experiment: 54 master students from the Rotterdam School of Management, specializing in business and sustainability, do brand research for Rank a Brand and investigate its methodology and operations for a few weeks. Then they present their findings. Will this yield any useful insights to Rank a Brand? Do Rank a Brand’s activities even […]