How sustainable are your favourite brands?

News, blog and backgrounds about the sustainability scores of brands

Author Archives: Verie

Is Mango ripe for being Green?

Guest blog by Marina Alexandrova Girls’ shopping sprees often lead there: Mango, a popular clothes store for the young, hip crowd, with a home base in Spain and shops all over the world. When you pass the Mango store, you may be additionally enticed by a welcoming window label: ‘Made in Green’ by AITEX. This […]

H&M’s ‘Conscious Actions’ in 2011

The CSR season has started. Loads of CSR reports are made public every year in spring – mainly by fashion brands. H&M is among the first to bring out its 2011 report ‘Conscious Actions’. With this report, the brand shows the world that it wants to be the world’s eco fast fashion leader. A report […]

2011: the year of big ambitions

At the start of 2011, it was clear that our time had come: sustainability was dubbed a “mega trend” by those in the know. We”ve been delighted to see so many great ideas and initiatives coming from the brand-side this year – which leads us to conclude that many brands have set real, “sustainable” ambitions […]

The Heineken dilemma: One brand, one mission?

It turns out that we got so much great publicity for our Dutch beer rankings last week, that we caught the eye of Heineken. They pointed out that we had calculated their ranking using their global sustainability report. But, in fact, they said, they have another report that focuses exclusively on their Dutch arm. And […]

Join the crowd

When you’re strolling down the high street and wondering what to buy, it’s very hard to tell which products are better for the world we live in. Most of the time, we don’t have the slightest clue which ones are better for the climate or whether they are recyclable, or whether they are even produced […]

Fair Trade Original strengthens its position as responsible brand

Last week we published the results of the most sustainable chocolate, coffee / tea and tropical fruit brands. Of the (in Holland) well known chocolate brands we researched, Verkade came out on top. This is due to their transparent way of communicating and 100% fair trade cocoa. There are now several brands of which additional information has come out. Reason enough for us to update our rankings. Conclusion: Fair Trade Original (FTO) and Verkade are now in a joint first place. […]

Adidas and Nike need to detox

Update: 18/08/2011 Greenpeace has announced that Nike has officially signed up to the Detox Challenge. Not only has Nike committed to eliminating all hazardous chemicals across its entire supply chain, and the entire life-cycle of its products by 2020, but it also agreed to address the issue of the public”s “right to know” by ensuring […]

Our guide to sustainable coffee, tea and chocolate

Tweet Modern slavery and child labour are still practiced today. This reports the 10Campaign; the international campaign that urges governments of chocolate-addicted Western countries to ban child labour and forced labour from cocoa production. A reason for us to ask ourselves: how socially and environmentally responsible is the chocolate that we consume? And what about […]

Out now: Fashion Report 2011: Feel Good Fashion

The online transparancy about CSR in the fashion industry has significantly increased in 2011 – as revealed in the Rank a Brand report ‘Feel Good Fashion’, which we published today. Our research shows that fashion brands’ Rank a Brand scores have increased by 45% in 2011, compared to 2010. In particular, fashion brands are better […]

45% increase in online transparency of fashion brands’ CSR

Fashion brands are reporting more often, and in more detail, on their policies on the environment, climate change and labour conditions. For its new report “Feel Good Fashion”, Rank a Brand reviewed the scores of the 400 fashion brands in its database, and noted that they had increased by 45%, on average, between 2010 and […]