How sustainable are your favourite brands?

News, blog and backgrounds about the sustainability scores of brands

Category Archives: Best Practices in Reporting

Electronics Brands: It’s Time to Super Charge Sustainability

One Electronics brand (Fairphone) sets an example while three other brands (Asus, Apple, and HP) have made progress for the Electronics sector in regards to sustainability by embracing the challenges and opportunities associated with the Electronics sector. One brand, Fairphone, received a “B” label, and three brands, Asus, Apple, and HP received a “C” label […]

Webshops…Bringing Brands Unsustainably Right to Your Door

Webshops have one distinct advantage over typical consumer retail businesses in that they aren’t located in actual buildings that consume electricity, water, and natural gas; generate waste; and take up space in areas that were previously natural habitats. However, despite these advantages in regards to sustainability, the Webshops sector has its own set of issues, […]

Outdoor brands: green by default?

With spring coming up and winter sportswear on sale, outdoor brands are doing great business. The products on their websites are surrounded by images of beautiful landscapes. This ‘natural’ branding makes you, as a consumer, trust them easily for producing their products with attention and care for our earth. But is this true? Source: Patagonia […]

Impossible to ignore: the rise of CSR

Companies are investing more and more in their CSR effors. That is the headline finding in a recent report by Dutch NGO MVOnederland, which reveals ten positive trends in the evolution of responsible business practices. Interestingly, it also seems that the business case for responsible and sustainable policies is getting stronger and stronger. Here are […]

Are targets set always met? Or just… deleted?

If the rumours are true, and Google really is trying to take over the universe, then there is at least one reason to be cheerful: it looks as if the search engine giant is planning a solar-powered future. Since 2007, Google has been running a project called RE<C, which the aim of making renewable energy […]

Google’s transparency has a strange smell…

Tweet Google has published new information about its energy use and CO2 emissions. The search giant has come up with some great infographics for displaying data that they’ve never published before. And while this takes the company straight to the top of our ranking list, there were still some gaps in their information. While we were […]

Made in the USA

Why American Apparel don’t score on labour conditions Whatever you may think of jeggings – e.g., “only for those with noodle legs” – you have to admit that American Apparel has come up with a magic formula for selling clothes to the hipster generation. And they’ve built up a rep for being green. Short supply […]

Sorting out the heroes from the zeroes

Bad reporting can take many forms, while good reporting is always the same – detailed, straight-talking and easy to find. To show you what to look out for, we’ve winkled out some of the zeroes and heroes of CSR reporting. Counting carbon For almost all the sectors we rank, we ask whether a brand publishes […]