How sustainable are your favourite brands?

News, blog and backgrounds about the sustainability scores of brands

Category Archives: Corporate Responsibility

Fashion Product Developer: 30 t-shirts in 120 seconds

NEW VACANCY: Fashion Product Developer, 84hrs/week, 50 EUR/month, no contract, no labor unions, no insurance! Sound like a crazy vacancy? Crazy, yes, but not unrealistic, unfortunately. Rank a Brand wants to know about the labour conditions of factory workers where our cell phones are being assembled, our garments are being sewed and our prawns are […]

Apple scorned because of transparency

Apple is being cut down in the media right after the company published its Supplier Responsibility Progress Report 2010 last weekend.  Headlines as ‘Apple admits using child labour’ and ‘Apple admits child labour was used to build iPods and iPhones in Chinese factories’ were published on the websites of newspapers. Apple said that in 2 […]

‘Green’ image and reality do not always match

The ‘green’ image that consumers might have of brands does not always correspond to the actual ‘green’ policy of companies. This is the result of a research performed by the green innovation consultancy ‘Change’ based in the US . This report  analysed the CSR policies of brands and also assessed the perception of mainstream consumers […]

Rankers’ choice: the top 3 hollow CSR slogans!

After analyzing hundreds of CSR-reports and websites during the last 5 months, we have noticed that the CSR slogan of a brand does not necessarily say anything about its actual CSR policies. Our rankers made a top 3 to illustrate this point: 1.Nintendo’s definition of CSR is “activities that put smiles on the faces of […]

Top 3 of electronics brands

Sony Ericsson, Samsung en Nokia have received the highest Rank a Brand score out of the 42 ranked electronics brands. So when you need a new mobile, these can be good choices. The Greenpeace Guide To Greener Electronics also comes up with the same Top 3, and we are happy with that. Even before Rank […]

Show it to me baby!

In the month before launching Rank a Brand we bumped onto the briefing Transparency Triumph, published by Trendwatching.com– one of the leading trend platforms. Their (or our) timing is great. Here a quote: “And while we will save for another Trend Briefing the many ways in which corporations best online casino can now be exposed […]