How sustainable are your favourite brands?

News, blog and backgrounds about the sustainability scores of brands

Category Archives: Market Research

Top brands failing on cotton sustainability

Cotton is one of the world’s most commonly used textiles. However, the production of cotton has led to serious issues regarding environmental impact and labour conditions of cotton farmers. Although various sustainability initiatives exist, many problems and challenges remain, and the overall picture of cotton market sustainability is unclear. In order to shed light on […]

Webshops…Bringing Brands Unsustainably Right to Your Door

Webshops have one distinct advantage over typical consumer retail businesses in that they aren’t located in actual buildings that consume electricity, water, and natural gas; generate waste; and take up space in areas that were previously natural habitats. However, despite these advantages in regards to sustainability, the Webshops sector has its own set of issues, […]

‘Green’ image and reality do not always match

The ‘green’ image that consumers might have of brands does not always correspond to the actual ‘green’ policy of companies. This is the result of a research performed by the green innovation consultancy ‘Change’ based in the US . This report  analysed the CSR policies of brands and also assessed the perception of mainstream consumers […]

Companies provide true information… or at least not directly false.

People don’t easily believe that businesses provide accurate information about how fair and green they or their products are. As Rank a Brand only uses the information provided on the websites of brands, we often have to explain ourselves. Over 99% of the data that companies present is accurate. Or at least, not more than […]