How sustainable are your favourite brands?

News, blog and backgrounds about the sustainability scores of brands

Category Archives: Greenwashing

Greenwashing is that a company or organization appears to be greener and more responsible to society than it actually is.

Tommy Hilfiger's Greenwash

Join the #makeapromise twitter campaign and ask Tommy Hilfiger to end poverty of his garment workers. Read below why! Tweet #makeapromise #makeapromise Have you heard about Tommy Hilfiger’s Make a Promise Campaign? The company is making a big splash about the money it’s giving a rural region of Uganda – all “in the hope of […]

Icebreaker: much bleating

Brrrr – it just got cold. If you’re not sure how to make it through to the Spring, try Icebreaker. This is a new brand from New Zealand that specialises in thermal underwear made from the wool from merino sheep. Apparently, when it’s warm it keeps you cool, and when it’s cold outside it keeps […]

The story behind Zara's human rights score

What happened? In August 2011, popular fashion brand Zara was all over the news. It was being accused by the Brazilian Ministry of Labour of human rights violations. The complaints were caused by the poor working conditions in a sewing studio in Brazil, in which workers had to work for 14 hours a day in […]

Google’s transparency has a strange smell…

Tweet Google has published new information about its energy use and CO2 emissions. The search giant has come up with some great infographics for displaying data that they’ve never published before. And while this takes the company straight to the top of our ranking list, there were still some gaps in their information. While we were […]

Wanted: the world's worst corporations

Tweet The Berne Declaration and Greenpeace Switzerland are rooting out corporations that ruthlessly pursue profits at any cost – human or environmental. When they find out who they are, they’re going to name and shame them at the World Economic Forum in Davos. The worst offenders will find their sins exposed via the 2012 Public […]

Telling lies? For shame!

How do you know when a company is telling porkies online? We hear this question all the time at Rank a Brand, and it matters because we base our rankings on the information that companies publish. How confident can we be that the information they publish is true? Consumer 2.0 Companies do everything they can […]