How sustainable are your favourite brands?

News, blog and backgrounds about the sustainability scores of brands

Category Archives: Transparancy

1%Event: A better world starts online

Tweet Are you a Cheetah? Attracted to this question, Rank a Brand went to the 1%Event in Amsterdam. The 1%Event event was launched as an initiative to bring ‘Cheetas’ – as the organizer, modern day development organization 1%CLUB, calles the young, fast-moving entrepreneurial generation that shares ideas 2.0 – together with other Cheetahs, investors and […]

Google’s transparency has a strange smell…

Tweet Google has published new information about its energy use and CO2 emissions. The search giant has come up with some great infographics for displaying data that they’ve never published before. And while this takes the company straight to the top of our ranking list, there were still some gaps in their information. While we were […]

Wanted: the world's worst corporations

Tweet The Berne Declaration and Greenpeace Switzerland are rooting out corporations that ruthlessly pursue profits at any cost – human or environmental. When they find out who they are, they’re going to name and shame them at the World Economic Forum in Davos. The worst offenders will find their sins exposed via the 2012 Public […]

Made in the USA

Why American Apparel don’t score on labour conditions Whatever you may think of jeggings – e.g., “only for those with noodle legs” – you have to admit that American Apparel has come up with a magic formula for selling clothes to the hipster generation. And they’ve built up a rep for being green. Short supply […]

Telling lies? For shame!

How do you know when a company is telling porkies online? We hear this question all the time at Rank a Brand, and it matters because we base our rankings on the information that companies publish. How confident can we be that the information they publish is true? Consumer 2.0 Companies do everything they can […]

WE Fashion gets the point!

Although the apparel brand WE Fashion (European retailer with 230 shops in the Netherlands, Germany and France) only scores 4 points in our ranking, this does not mean that a better world is not a priority at WE. The brand does more behind the scenes. But as long as WE is not communicating this on […]

Dear brands, why do you give us and yourselves such a hard time?

‘Not found on website of brand’: this is our most common answer when ranking brands. More than half of the 600 brands we have ranked does not tell us anything about Corporate Social Responsibility (CSR). And when they do provide information about the first two P’s in people, planet & profit, concrete information is often […]

Apple scorned because of transparency

Apple is being cut down in the media right after the company published its Supplier Responsibility Progress Report 2010 last weekend.  Headlines as ‘Apple admits using child labour’ and ‘Apple admits child labour was used to build iPods and iPhones in Chinese factories’ were published on the websites of newspapers. Apple said that in 2 […]

‘Green’ image and reality do not always match

The ‘green’ image that consumers might have of brands does not always correspond to the actual ‘green’ policy of companies. This is the result of a research performed by the green innovation consultancy ‘Change’ based in the US . This report  analysed the CSR policies of brands and also assessed the perception of mainstream consumers […]

Companies provide true information… or at least not directly false.

People don’t easily believe that businesses provide accurate information about how fair and green they or their products are. As Rank a Brand only uses the information provided on the websites of brands, we often have to explain ourselves. Over 99% of the data that companies present is accurate. Or at least, not more than […]