How sustainable are your favourite brands?

News, blog and backgrounds about the sustainability scores of brands

Tag Archives: Apple

Foxconn: Why are we only picking on Apple?

Hurrah! Apple has announced that it will be forcing the infamous Foxconn to work with independent auditors from the Fair Labor Association (FLA) to improve conditions in its Chinese mega-factories. But there are two reasons why it’s a little too soon to celebrate. The first one is obvious: the audits have barely begun, so there […]

Green and fair shopping has a future: the growth of responsible apps

Tweet Every year, the Dutch Queen delivers a speech outlining her government”s plans for the future. And for the second year running, a group of leading Dutch trend-watchers have delivered their own “Queen”s Speech” – but with the focus squarely on the fastest growing consumer trends. Their main message? That the way we live, work, […]

Apple scorned because of transparency

Apple is being cut down in the media right after the company published its Supplier Responsibility Progress Report 2010 last weekend.  Headlines as ‘Apple admits using child labour’ and ‘Apple admits child labour was used to build iPods and iPhones in Chinese factories’ were published on the websites of newspapers. Apple said that in 2 […]

Companies provide true information… or at least not directly false.

People don’t easily believe that businesses provide accurate information about how fair and green they or their products are. As Rank a Brand only uses the information provided on the websites of brands, we often have to explain ourselves. Over 99% of the data that companies present is accurate. Or at least, not more than […]