How sustainable are your favourite brands?

News, blog and backgrounds about the sustainability scores of brands

Tag Archives: carbon footprint

Sustainable tourism in 2012

This week, the Dutch tourism industry gathered in Utrecht (Netherlands) for its annual trade fair – which included a green-themed ‘Changes in Tourism’ event. At the last fair, two years ago, you could just about see the beginnings of a shift toward greater sustainability in tourism. Progress takes time, so we were curious to see […]

Google’s transparency has a strange smell…

Tweet Google has published new information about its energy use and CO2 emissions. The search giant has come up with some great infographics for displaying data that they’ve never published before. And while this takes the company straight to the top of our ranking list, there were still some gaps in their information. While we were […]

WE Fashion gets the point!

Although the apparel brand WE Fashion (European retailer with 230 shops in the Netherlands, Germany and France) only scores 4 points in our ranking, this does not mean that a better world is not a priority at WE. The brand does more behind the scenes. But as long as WE is not communicating this on […]

Companies provide true information… or at least not directly false.

People don’t easily believe that businesses provide accurate information about how fair and green they or their products are. As Rank a Brand only uses the information provided on the websites of brands, we often have to explain ourselves. Over 99% of the data that companies present is accurate. Or at least, not more than […]