How sustainable are your favourite brands?

News, blog and backgrounds about the sustainability scores of brands

Tag Archives: Corporate Social Responsibility

Sorting out the heroes from the zeroes

Bad reporting can take many forms, while good reporting is always the same – detailed, straight-talking and easy to find. To show you what to look out for, we’ve winkled out some of the zeroes and heroes of CSR reporting. Counting carbon For almost all the sectors we rank, we ask whether a brand publishes […]

Dear brands, why do you give us and yourselves such a hard time?

‘Not found on website of brand’: this is our most common answer when ranking brands. More than half of the 600 brands we have ranked does not tell us anything about Corporate Social Responsibility (CSR). And when they do provide information about the first two P’s in people, planet & profit, concrete information is often […]

Apple scorned because of transparency

Apple is being cut down in the media right after the company published its Supplier Responsibility Progress Report 2010 last weekend.  Headlines as ‘Apple admits using child labour’ and ‘Apple admits child labour was used to build iPods and iPhones in Chinese factories’ were published on the websites of newspapers. Apple said that in 2 […]

‘Green’ image and reality do not always match

The ‘green’ image that consumers might have of brands does not always correspond to the actual ‘green’ policy of companies. This is the result of a research performed by the green innovation consultancy ‘Change’ based in the US . This report  analysed the CSR policies of brands and also assessed the perception of mainstream consumers […]

Rankers’ choice: the top 3 hollow CSR slogans!

After analyzing hundreds of CSR-reports and websites during the last 5 months, we have noticed that the CSR slogan of a brand does not necessarily say anything about its actual CSR policies. Our rankers made a top 3 to illustrate this point: 1.Nintendo’s definition of CSR is “activities that put smiles on the faces of […]

Twenty years Clean Clothes Campaign

Twenty years is a pretty long time. In November 2009, we can say that hundreds of thousands of textile workers (especially women) are still working more than 70 hours a week for incredible low wages that clearly fail to sustain basic (family) needs such as healthy food, clothes, housing, primary health care and education. So […]