How sustainable are your favourite brands?

News, blog and backgrounds about the sustainability scores of brands

Tag Archives: CSR

Impossible to ignore: the rise of CSR

Companies are investing more and more in their CSR effors. That is the headline finding in a recent report by Dutch NGO MVOnederland, which reveals ten positive trends in the evolution of responsible business practices. Interestingly, it also seems that the business case for responsible and sustainable policies is getting stronger and stronger. Here are […]

The story behind Zara's human rights score

What happened? In August 2011, popular fashion brand Zara was all over the news. It was being accused by the Brazilian Ministry of Labour of human rights violations. The complaints were caused by the poor working conditions in a sewing studio in Brazil, in which workers had to work for 14 hours a day in […]

Phony Equality at Nokia

Tweet Apple has been replaced by Nokia. Not in the race to bring out the smartest phone, but because Nokia is taking Apple”s place as the latest electronics giant to be shown to use factories where workers are not treated fairly. A report published last week finds that precarious jobs and insufficient wages are depressingly […]

Google’s transparency has a strange smell…

Tweet Google has published new information about its energy use and CO2 emissions. The search giant has come up with some great infographics for displaying data that they’ve never published before. And while this takes the company straight to the top of our ranking list, there were still some gaps in their information. While we were […]

Our Guide to Drinking Responsibly

Back in spring, the sun made a fitful effort to warm our frost-bitten hides and the RankABrand team was struck with a sudden thirst – for a nice cold beer. But just as the barman was skimming off the foam (it’s a Dutch thing), we realised we had no idea how sustainable this beer was! […]

Made in the USA

Why American Apparel don’t score on labour conditions Whatever you may think of jeggings – e.g., “only for those with noodle legs” – you have to admit that American Apparel has come up with a magic formula for selling clothes to the hipster generation. And they’ve built up a rep for being green. Short supply […]

Sorting out the heroes from the zeroes

Bad reporting can take many forms, while good reporting is always the same – detailed, straight-talking and easy to find. To show you what to look out for, we’ve winkled out some of the zeroes and heroes of CSR reporting. Counting carbon For almost all the sectors we rank, we ask whether a brand publishes […]

Adidas and Nike need to detox

Update: 18/08/2011 Greenpeace has announced that Nike has officially signed up to the Detox Challenge. Not only has Nike committed to eliminating all hazardous chemicals across its entire supply chain, and the entire life-cycle of its products by 2020, but it also agreed to address the issue of the public”s “right to know” by ensuring […]

Dear brands, why do you give us and yourselves such a hard time?

‘Not found on website of brand’: this is our most common answer when ranking brands. More than half of the 600 brands we have ranked does not tell us anything about Corporate Social Responsibility (CSR). And when they do provide information about the first two P’s in people, planet & profit, concrete information is often […]

Apple scorned because of transparency

Apple is being cut down in the media right after the company published its Supplier Responsibility Progress Report 2010 last weekend.  Headlines as ‘Apple admits using child labour’ and ‘Apple admits child labour was used to build iPods and iPhones in Chinese factories’ were published on the websites of newspapers. Apple said that in 2 […]