How sustainable are your favourite brands?

News, blog and backgrounds about the sustainability scores of brands

Tag Archives: greenwashing

Icebreaker: much bleating

Brrrr – it just got cold. If you’re not sure how to make it through to the Spring, try Icebreaker. This is a new brand from New Zealand that specialises in thermal underwear made from the wool from merino sheep. Apparently, when it’s warm it keeps you cool, and when it’s cold outside it keeps […]

Green, but not Fair? Looking closer at Coca Cola’s PlantBottle

Have you seen Coca Cola’s PlantBottle? It’s “up to 30% made from plants” and is being hailed as a sustainable packaging revolution, winning awards from both industry and independent players. While bio-based plastics represent a genuine alternative to materials based on fossil-fuels, they’re by no means problem-free: like all crop-based products, they raise questions relating […]

Sorting out the heroes from the zeroes

Bad reporting can take many forms, while good reporting is always the same – detailed, straight-talking and easy to find. To show you what to look out for, we’ve winkled out some of the zeroes and heroes of CSR reporting. Counting carbon For almost all the sectors we rank, we ask whether a brand publishes […]

‘Green’ image and reality do not always match

The ‘green’ image that consumers might have of brands does not always correspond to the actual ‘green’ policy of companies. This is the result of a research performed by the green innovation consultancy ‘Change’ based in the US . This report  analysed the CSR policies of brands and also assessed the perception of mainstream consumers […]

Companies provide true information… or at least not directly false.

People don’t easily believe that businesses provide accurate information about how fair and green they or their products are. As Rank a Brand only uses the information provided on the websites of brands, we often have to explain ourselves. Over 99% of the data that companies present is accurate. Or at least, not more than […]