How sustainable are your favourite brands?

News, blog and backgrounds about the sustainability scores of brands

Tag Archives: rank a brand

Green, but not Fair? Looking closer at Coca Cola’s PlantBottle

Have you seen Coca Cola’s PlantBottle? It’s “up to 30% made from plants” and is being hailed as a sustainable packaging revolution, winning awards from both industry and independent players. While bio-based plastics represent a genuine alternative to materials based on fossil-fuels, they’re by no means problem-free: like all crop-based products, they raise questions relating […]

Phony Equality at Nokia

Tweet Apple has been replaced by Nokia. Not in the race to bring out the smartest phone, but because Nokia is taking Apple”s place as the latest electronics giant to be shown to use factories where workers are not treated fairly. A report published last week finds that precarious jobs and insufficient wages are depressingly […]

Google’s transparency has a strange smell…

Tweet Google has published new information about its energy use and CO2 emissions. The search giant has come up with some great infographics for displaying data that they’ve never published before. And while this takes the company straight to the top of our ranking list, there were still some gaps in their information. While we were […]

Our Guide to Drinking Responsibly

Back in spring, the sun made a fitful effort to warm our frost-bitten hides and the RankABrand team was struck with a sudden thirst – for a nice cold beer. But just as the barman was skimming off the foam (it’s a Dutch thing), we realised we had no idea how sustainable this beer was! […]

Made in the USA

Why American Apparel don’t score on labour conditions Whatever you may think of jeggings – e.g., “only for those with noodle legs” – you have to admit that American Apparel has come up with a magic formula for selling clothes to the hipster generation. And they’ve built up a rep for being green. Short supply […]

WE Fashion gets the point!

Although the apparel brand WE Fashion (European retailer with 230 shops in the Netherlands, Germany and France) only scores 4 points in our ranking, this does not mean that a better world is not a priority at WE. The brand does more behind the scenes. But as long as WE is not communicating this on […]

It’s all about the packaging

Attention! The Rank a Brand website underwent a make-over. Our template is new, but you will still find the same ever growing content on the website. We have picked up your tips (thank you!) and adjusted the design according to your wishes. From now on the top 7 best ranked brands in each sector will […]

Dear brands, why do you give us and yourselves such a hard time?

‘Not found on website of brand’: this is our most common answer when ranking brands. More than half of the 600 brands we have ranked does not tell us anything about Corporate Social Responsibility (CSR). And when they do provide information about the first two P’s in people, planet & profit, concrete information is often […]

Rank a Brand featured in barcode scanner Germany

Since today Germans are a little bit more privileged than the rest of the world. barcoo has launched a new and improved version of its barcode scan application which includes information on how sustainable consumer brands and products are. And we are one of the featured rankings! The smartphone application is very simple: consumers scan […]

Fashion Product Developer: 30 t-shirts in 120 seconds

NEW VACANCY: Fashion Product Developer, 84hrs/week, 50 EUR/month, no contract, no labor unions, no insurance! Sound like a crazy vacancy? Crazy, yes, but not unrealistic, unfortunately. Rank a Brand wants to know about the labour conditions of factory workers where our cell phones are being assembled, our garments are being sewed and our prawns are […]