How sustainable are your favourite brands?

News, blog and backgrounds about the sustainability scores of brands

Tag Archives: rankabrand

WE Fashion gets the point!

Although the apparel brand WE Fashion (European retailer with 230 shops in the Netherlands, Germany and France) only scores 4 points in our ranking, this does not mean that a better world is not a priority at WE. The brand does more behind the scenes. But as long as WE is not communicating this on […]

It’s all about the packaging

Attention! The Rank a Brand website underwent a make-over. Our template is new, but you will still find the same ever growing content on the website. We have picked up your tips (thank you!) and adjusted the design according to your wishes. From now on the top 7 best ranked brands in each sector will […]

Dear brands, why do you give us and yourselves such a hard time?

‘Not found on website of brand’: this is our most common answer when ranking brands. More than half of the 600 brands we have ranked does not tell us anything about Corporate Social Responsibility (CSR). And when they do provide information about the first two P’s in people, planet & profit, concrete information is often […]

Rank a Brand featured in barcode scanner Germany

Since today Germans are a little bit more privileged than the rest of the world. barcoo has launched a new and improved version of its barcode scan application which includes information on how sustainable consumer brands and products are. And we are one of the featured rankings! The smartphone application is very simple: consumers scan […]

Fashion Product Developer: 30 t-shirts in 120 seconds

NEW VACANCY: Fashion Product Developer, 84hrs/week, 50 EUR/month, no contract, no labor unions, no insurance! Sound like a crazy vacancy? Crazy, yes, but not unrealistic, unfortunately. Rank a Brand wants to know about the labour conditions of factory workers where our cell phones are being assembled, our garments are being sewed and our prawns are […]

New vacancy: Product Developer

Rank a Brand, a leading global company with supply chain productions in various areas, including textile, hunting for an ambitious Product Developer! We are looking for a Product Developer with: * Diligence, high concentration capacity, attention to detail * Flexibility, ability to work on average 84 hours/week * Physical health and capacity to stand and […]

Apple scorned because of transparency

Apple is being cut down in the media right after the company published its Supplier Responsibility Progress Report 2010 last weekend.  Headlines as ‘Apple admits using child labour’ and ‘Apple admits child labour was used to build iPods and iPhones in Chinese factories’ were published on the websites of newspapers. Apple said that in 2 […]

‘Green’ image and reality do not always match

The ‘green’ image that consumers might have of brands does not always correspond to the actual ‘green’ policy of companies. This is the result of a research performed by the green innovation consultancy ‘Change’ based in the US . This report  analysed the CSR policies of brands and also assessed the perception of mainstream consumers […]

Rankers’ choice: the top 3 hollow CSR slogans!

After analyzing hundreds of CSR-reports and websites during the last 5 months, we have noticed that the CSR slogan of a brand does not necessarily say anything about its actual CSR policies. Our rankers made a top 3 to illustrate this point: 1.Nintendo’s definition of CSR is “activities that put smiles on the faces of […]

Twenty years Clean Clothes Campaign

Twenty years is a pretty long time. In November 2009, we can say that hundreds of thousands of textile workers (especially women) are still working more than 70 hours a week for incredible low wages that clearly fail to sustain basic (family) needs such as healthy food, clothes, housing, primary health care and education. So […]