How sustainable are your favourite brands?

News, blog and backgrounds about the sustainability scores of brands

Tag Archives: sustainable

A great cleavage – with a clear conscience

It may be the depths of winter, and our toes may be turning blue, but February is a pretty good month to pick up some new lingerie. Lingerie brands and online fashion shops are clamouring to sell their valentine collections right now. Are you heading off this week to pick up something cute for your […]

Are targets set always met? Or just… deleted?

If the rumours are true, and Google really is trying to take over the universe, then there is at least one reason to be cheerful: it looks as if the search engine giant is planning a solar-powered future. Since 2007, Google has been running a project called RE<C, which the aim of making renewable energy […]

Green and fair shopping has a future: the growth of responsible apps

Tweet Every year, the Dutch Queen delivers a speech outlining her government”s plans for the future. And for the second year running, a group of leading Dutch trend-watchers have delivered their own “Queen”s Speech” – but with the focus squarely on the fastest growing consumer trends. Their main message? That the way we live, work, […]

Our Guide to Drinking Responsibly

Back in spring, the sun made a fitful effort to warm our frost-bitten hides and the RankABrand team was struck with a sudden thirst – for a nice cold beer. But just as the barman was skimming off the foam (it’s a Dutch thing), we realised we had no idea how sustainable this beer was! […]

Made in the USA

Why American Apparel don’t score on labour conditions Whatever you may think of jeggings – e.g., “only for those with noodle legs” – you have to admit that American Apparel has come up with a magic formula for selling clothes to the hipster generation. And they’ve built up a rep for being green. Short supply […]

Twenty years Clean Clothes Campaign

Twenty years is a pretty long time. In November 2009, we can say that hundreds of thousands of textile workers (especially women) are still working more than 70 hours a week for incredible low wages that clearly fail to sustain basic (family) needs such as healthy food, clothes, housing, primary health care and education. So […]

Companies provide true information… or at least not directly false.

People don’t easily believe that businesses provide accurate information about how fair and green they or their products are. As Rank a Brand only uses the information provided on the websites of brands, we often have to explain ourselves. Over 99% of the data that companies present is accurate. Or at least, not more than […]

Top 3 of electronics brands

Sony Ericsson, Samsung en Nokia have received the highest Rank a Brand score out of the 42 ranked electronics brands. So when you need a new mobile, these can be good choices. The Greenpeace Guide To Greener Electronics also comes up with the same Top 3, and we are happy with that. Even before Rank […]

Show it to me baby!

In the month before launching Rank a Brand we bumped onto the briefing Transparency Triumph, published by Trendwatching.com– one of the leading trend platforms. Their (or our) timing is great. Here a quote: “And while we will save for another Trend Briefing the many ways in which corporations best online casino can now be exposed […]